El Sueno is an indie studio crafting thoughtful digital experiences. No VC pressure. No growth hacking. Just products people actually want to use.
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Three tools designed to enhance wellness, performance, and creativity.
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AI-powered hypnotherapy that adapts to your mind. Personalized sessions for stress, sleep, and focus.
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Track your BJJ journey. Log sessions, compete with friends, and watch your game evolve over time.
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Turn ideas into scroll-stopping content. Templates and tools for creators who want to get noticed.
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El Sueno is a one-person studio powered by AI collaboration. Founded by YJ Kim, a UC Berkeley grad who left the VC-backed startup world to build calmer, more sustainable products.
We believe the best software comes from patience, taste, and genuine care for the people who use it.
Read our storySustainable growth, not burnout culture
Creativity meets computational power
Solving real problems for real people
Independence over external pressure
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Interested in our products or want to collaborate? We'd love to hear from you.
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